OUGD101 - Design Principles
Design Context - What is Graphic Design
> Graphic Design is simple and effective
> Graphic Design is the effective delivery of a message, idea or concept through the use of visual language
> Creative, Obsessive, Frustrating, Organised, Structured ... design lives in the detail
Audi A4 billboard advertisement - using only road signs to create type.
Chocolate Packaging - Simple use of typography and colour.

Left - Nike women's add, Type dominates the photograph to put the message across
Right - Bad typography is everywhere - good typography is invisible!
Advertising campaign for the police
Design by Guido Callarelli, Catalogue showcasing 30 years of entertainment fashion and sports portraits by Renato Grignaschi.