Monday, 20 September 2010

OUGD101 - What is Graphic Design?

OUGD101 - Design Principles
Design Context - What is Graphic Design

> Graphic Design is simple and effective
> Graphic Design is the effective delivery of a message, idea or concept through the use of visual language
> Creative, Obsessive, Frustrating, Organised, Structured ... design lives in the detail


Audi A4 billboard advertisement - using only road signs to create type.



Chocolate Packaging - Simple use of typography and colour. 


Left - Nike women's add, Type dominates the photograph to put the message across 
Right - Bad typography is everywhere - good typography is invisible!



Advertising campaign for the police



Design by Guido Callarelli, Catalogue showcasing 30 years of entertainment fashion and sports portraits by Renato Grignaschi.



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