WOAAAAH! wanna work for these guys!
DC Skateboarding
Brand Identity Design, Visual Language—
Design of the new identity and visual language for DC Skateboarding. The new logo had to be endorsed by the original DC logo, be iconic, conceptual in nature, have meaning, context and story. Aimed at the global core skateboard audience it had to be relevant to skateboard culture. The solution came in the form of a flag. Where DC Skate is directly related and has an alliance to DC. DC Skateboarding is an independent state and gains strength from the alliance in becoming part of the Commonwealth of DC . The DC Skate Flag endorsed by DC, is the story teller, a seal of quality and reliability for the brand. The flag is the new symbol of DC Skateboarding.
Tracy A. Franklin — Crewel Work
Identity, Marque, Book Design, Art Direction—
Tracy A. Franklin is a freelance specialist embroiderer, trained at the Royal School of Needlework. We were commissioned to develop a book on the subject of crewel work. It was our brief to bring this technique up to date with a suitable application and design. The look and feel encourages interest from a new audience, as well as giving a modern appeal to the existing target group.
The format combines a traditional burst bound book with a heavy natural fibre substrate, unbleached to retain it’s texture. It’s size is slightly off square, creating maximum visibility for the photographic images throughout.
The front of the book is blind embossed with a graphic texture, leaving the exposed spine to carry the gold foiled title. Inner pages are printed full colour with a spot gold throughout.
The Hype Type Collection
Self Promotion, Identity—
Like our clients we have a need for tactile communication which connects. From our stationery to our latest book, materials, printing and application all play an important roll in articulating the brand. Careful consideration was given when selecting materials and print techniques, with the aim to promote continuity in a creative way.
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