Showing posts with label OUGD203 Researching Briefs. Show all posts
Showing posts with label OUGD203 Researching Briefs. Show all posts

Wednesday, 15 February 2012

D&AD Student Awards - Briefs

Typography / Ministry of Sound



Looking through the different briefs for the D&AD student awards, one of the briefs that really stood out was the typography one - based on creating a series of posters for the Ministry of Sound. Sounds like a pretty decent brief..

Graphic Design / Pentagram / Typographic Circle



Whereas the Ministry of sound brief is pretty rigid as it is quite structured this one for the Typographic circle is quite open - a lot of different possibilities really..

Both briefs give you the opportunity to create something really exciting!

ISTD Briefs



Quite a varied range of briefs from the ISTD website. Found that looking through the criteria not only are the looking for the resolved work but also the development of the project as well.. Which I thought was quite interesting, it means they asses an entire body of work and not just a finished and resolved piece of work.

Think that project 02 is probably my favourite - but also the most daunting one as well;


PUTTING ON A FRESH FACE

Our society was founded in July 1928 as the British Typographers’ Guild. Seven like-minded typographers met to create a society aiming ‘to place a bona fide typographer in every printing office and advertising agency that is worthy of the name’ and ‘to raise the standard of British typography both by precept and by practice’

In the early 1950s the name was changed to the Society of Typographic Designers, STD. Nearly 50 years later, to recognise growing influence in other countries and at the behest of then President Colin Banks, STD became ISTD, the International Society of Typographic Designers.

From that time, when the de facto medium of communication – and the typographer – was print, we continue to transform our practice to address existing and emerging media.

The Brief
ISTD is setting a challenge to students aspiring to be members – refresh the visual identity of the society.

This could incorporate the adoption of a new logo but such a fundamental change of identity would demand a strong supporting strategy articulating the benefits as well as the visual material to illustrate that. Alternatively, there is wide scope for revision using the existing logo – the choice is yours. While we are not actively seeking to change our identity this is a good opportunity to influence us.

You may wish to consider how your proposals will apply to some of the range of print matter that we publish – the ISTD journal ‘Typographic’, the members’ newsletter ‘Condensed’, catalogues and promotional material.

The web also offers huge opportunities for creating connections amongst ISTD’s international membership. 

Pushing beyond the everyday and expected, and considering the web in all its forms, evaluate the creative opportunities that the web can offer as part of your rebrand. How might social media – Twitter, Facebook and other services, for example – be used creatively as part of a wider ISTD web strategy? What other opportunities exist through the creative use and combination of web technologies – maybe an ISTD app?

Use print, screen, combined media – the choice is yours – as long as it expresses a solid idea, informs us and shows your typographic skills. Remember that words and language are our collateral and that your submission should be essentially typographic.

Target Market
ISTD members, professional and student designers and educators.

Requirements
• Research and Development • Strategy • Specifications/Grid(s) • Dummy/Prototype(s)
• Presentation
Cross-reference this project brief with the Assessment Criteria sheet.
Submissions will only be accepted in one robust portfolio no larger than a2.

Tuesday, 14 February 2012

YCN - Brief Research // Fedrigoni // M&S // graze

Fedrigoni

The Fedrigoni family has a tradition in the paper world since 1717, when the San Colombano paper mill was set up close to the hermitage of the same name in Vallarsa-Rovereto. The paper mill was sold in 1814 to the Jacob family following the Napoleonic wars.

Giuseppe Antonio Fedrigoni, after a long period dedicated to commerce in paper, began paper production in 1888 in the Verona Paper mill,that was subsequently expanded by his son, Antonio. From 1931, Gianfranco Fedrigoni, assisted by brothers Renzo and Arrigo, gave new impulse to the development of the company.

The Varone paper mill was taken over in 1938 and the Verona Mill - completely destroyed during the Second World War - was rebuilt in 1945. The Adamas Paper Mill was set up in South Africa in 1948 (later sold to Sappi in 1964); the Arco Mill was founded in 1963.

The three mills (Verona, Varone and Arco) were merged in 1979 to form Cartiere Fedrigoni & C. S.p.A. Since then, Group development has continued with special emphasis on the "converting" sector, with the creation of Arconvert in 1989 and the take-over of Manter SA (Manipulados del Ter SA) in 1993, on European distribution through the dedicated companies distribution companies in Germany (1987), Spain (1989), France and Great Britain (1993). As from the 1st January 2000: the Fedrigoni Group was re-organised, with the transfer of production and commercial operations to the new Fedrigoni Cartiere S.p.A. and buildings operations to Acquaviva S.r.l., while Cartiere Fedrigoni & C. S.p.A. itself became the Group Holding Company.

At the end of 2001, the Fedrigoni Group was awarded the tender issued by "Istituto Poligrafico e Zecca dello Stato" for the acquisition of "Cartiere Miliani e Fabriano" (heirs to the century-old tradition of Italian paper-making) and its subsidiaries (Cartamano S.r.l., Miliani Immobiliare S.r.l. and S.I.C.M.A. S.r.l.).

As from April 2004, thank to an agreement with "Mantegazza Antonio Arti Grafiche Srl" Fedrigoni Group creates Fabriano Securities which will be active in the area of securities systems with the production of a complete range of products technologically advanced such as holograms security-threads, plastic cards, security prints.
Fedrigoni Asia began operations in April 2006 with head offices in Hong Kong. The company will handle sales of Fedrigoni papers in the Far East and Oceania


UK Head Office & Sales
(Call for all sales/product enquiries)
Fedrigoni UK Ltd
Unit 11 Queenspark Industrial Estate
Studland Road
Kingsthorpe
Northampton
NN2 6NE
Tel: 0845 071 4408
Fax: 0845 071 4409

London Showroom
(Visit the showroom to view printed samples/use the meeting space or pick up samples.)
5th floor, Diamond House
36-38 Hatton Garden
London EC1N 8EB
Tel: 0207 242 3168
Fax: 0207 242 5197
Open: Monday -Friday 9.30am - 5.00pm (Call to book an appointment)

Legal
Registered Company number: 2766111
Registered Office: 48 Albemarle Street, London W1S 4JP
VAT registration number: 897 3921 63










M&S Food 


Beginning to look at Marks and Spencer brief - focusing on packaging the perfect picnic.
M&S has always been knows for its quality food as well as a strong eco policy. I would consider M&S food to be quite high end and top of the range. Their packaging always reflects the quality of the food as well as the food itself. Think this brief gives you the opportunity to create something that is really innovative and new..



FarmersWe maintain our high quality food range due to the high standards of our farmers. Research has shown us that Marks & Spencer customers want to know more about where their food comes from, and they want closer links to the farmers who produce it.

Fish
We work closely with our suppliers to responsibily source a wide range of wild and farmed fish. We choose each supplier for their outstanding quality, using technologists at all stages of the process to maintain standards, and can trace all fish right back to the boat or farm they came from.

Meat & DairyWe work closely with our suppliers to ensure high standards of animal health and welfare. At Marks & Spencer we can trace all our fresh meat, poultry, milk and eggs to the farms they came from.

Fruit & Veg
We aim to provide fantastic tasting produce all year round by working closely with all our fresh produce growers. Our supplies come from well over 1200 preferred growers around the world, to provide over 400 different varieties, as well as over 500 lines of pre-prepared fruits, salads and vegetables for our customers' convenience.


Packaging is important to make sure our produce reaches you in the best possible condition. We've been working on reducing the packaging we use and increasing the recycled and recyclable content within it.









graze

graze focuses on delivering healthy snacks that are an alternative to snacking on crisps or chocolates. Their main audience is office workers who are able to choose exactly what they would like in the graze box for a fixed price and it is then delivered to their home or work address.

Think that it is quite a interesting concept - and one that is relatively new as they have been running since 2008. They're now looking for a total re brand including altering the existing logo and looking at how the graze box can be made more innovative and appealing.








Above are a selection of different kinds of snacks that are available to choose from from dried fruits to seeds and nuts. The website also focuses on providing general health advice in terms of maintaining a healthy and balanced lifestyle. 




Decided to order my free graze box - to check out the packaging..


Friday, 10 February 2012

YCN | ISTD | D&AD

ISTD
www.istd.org.uk


The International Society of Typographic Designers, ISTD, is a professional body run by and for typographers, graphic designers and educators. As the name suggests, the Society has an international membership, all of whom share its mission to establish and maintain standards of typography and to provide a forum for debate.
Recognised as the authoritative body for typography in the UK, and with growing influence internationally, the Society also keeps sight of its original purpose as described by its founder, Vincent Steer: ' ... to bring together in friendship and mutual help, all those with a love of the printed word'. What Steer could not foresee more than eighty years ago was the development of desktop publishing and the importance of the typeset word 'on-screen' – both significant challenges to the quality of typography that informs us all. But his ethos is still intact today, as the Society works closely with education and industry to deliver major projects and events that promote and sustain typographic standards.


YCN
www.ycnonline.com
Since 2001 YCN has orchestrated and curated a series of educational and professional development programmes; aiming to stimulate, support and showcase emerging creative talent. Our YCN Student Awards annualy shine a light on emerging creative excellence; and run closely alongside the many Universities, Colleges and Art & Design schools across the UK, and overseas too. The awards are based around a collection of live creative briefs; written each year by partnering brands, charities and other organisations. The most recent collection presented challenges from organisations as diverse as Warp, Sega, Fairtrade, the Big Issue and 20th Century Fox.



D&AD
www.dandad.org
D&AD – home of the talented and skilled, the imaginative and the curious, the restless and the bloody-minded. Commercially savvy, sometimes romantic, often cynical and occasionally rather weird. A source of information and ideas: of professional development, support and inspiration, interesting people to talk and nice things to look at. All creative life is here.
OMG. The briefs are amazing..