What is Graphic Design for? The Fun Theory. Volkswagen

An idea thought up by Volkswagen titled 'The Fun Theory'

This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

http://www.thefuntheory.com/