What is graphic design for? Universal Wrapping Paper

Innovative wrapping paper from http://www.thedieline.com/blog/2011/3/9/word-puzzle-universal-wrapping-paper.html.

http://www.fabiomilito.com/ 

Word puzzle universal wrapping paper™
Design and art direction: Fabio Milito, Francesca Guidotti

So quirky and different.

Graphic design that really is about allowing the user to interact. Such a simple concept that works so well. Allows the audience to use the paper in anyway that they want.