What is graphic design for? pentagram.com

Project
Parking at 13-17 East 54th Street

Client
Cohen Brothers Realty Corporation

Environmental graphics for a Midtown Manhattan parking garage.

Project
Art Directors Club Hall of Fame Gala
Client
Art Directors Club
Graphic identity for ADC Hall of Fame gala, exhibition and "Festival of Fame" speaker series.

Tonight the Art Directors Club will induct the 2010 class of its Hall of Fame at a gala ceremony in New York. Founded in 1971, the Hall of Fame honors innovators who have made significant contributions to art direction and visual communication. The Hall of Fame membership represents a “who’s who” of design and advertising and is meant to serve as an inspiration to the creative community.
The graphic identity for this year’s Hall of Fame gala, exhibition and “Festival of Fame” speaker series has been designed by Pentagram’s Michael Bierut, a Hall of Fame inductee in 2003, and Joe Marianek, a winner of this year’s ADC Young Guns 8. The identity, which is entirely typographic, features Carter Sans, a new typeface designed by Matthew Carter, one of this year’s Hall of Fame laureates and the recipient of a 2010 MacArthur “genius” grant. (Carter will be speaking at the ADC with fellow laureate Christoph Niemann next Tuesday, November 9.)