Work by basedesign.com
Client : Pantone is the international standard for color in the world of design.
Project Overview : Identity, packaging, and launch campaign for Pantone Plus, the successor to the Pantone Matching System.
Design Solution : We designed a logo lockup with the new name and framed it in the context of the iconic Pantone chip.
Photography and props by Maurice Scheltens & Liesbeth Abbens.
Really innovative packaging and identity design for Pantone. Think that the 3 posters at the bottom are really quite interesting. Using the traditional style of Pantone to create building blocks, showing how colour is so important. Limited use of type on the posters ensure that the images are the focal point, really sell the Pantone range.
Really innovative packaging and identity design for Pantone. Think that the 3 posters at the bottom are really quite interesting. Using the traditional style of Pantone to create building blocks, showing how colour is so important. Limited use of type on the posters ensure that the images are the focal point, really sell the Pantone range.
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